>EXPERT ADVICE IBM Should 'Think' Before Allowing Two Masters for Its Brand (E-Commerce Times)
Master branding, simply put, is a false sense of branding where all of the various corporate goods and services, as well as the rest of the paraphernalia, is parked under one huge tent of a single corporate identity.
>Visa Int'l to Update Brand Framework (Associated Press via Yahoo! Finance)
Visa International, operator of the world's largest consumer payment system, said Tuesday it plans to update the company's brand framework, including a new look for the blue, white and gold Visa logo.
>Visa To Evolve Brand To Better Reflect New Payment Opportunities (CNW Group via Yahoo! Finance)
Visa International today announced plans to refresh and evolve its brand identity and structure. The changes include a new look for the famous blue, white and gold VISA logo and changes to card design features.
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News
>IBM Should 'Think' Before Allowing Two Masters for Its Brand
LinuxInsider.com, CA - Mar 16, 2005
... confusion, corporations often practice this "everything under one master tent" dilemma. ... defined science and should not be confused with design and logo branding ...
>IBM Should 'Think' Before Allowing Two Masters for Its Brand
TechNewsWorld, CA - Mar 16, 2005
... confusion, corporations often practice this "everything under one master tent" dilemma. ... defined science and should not be confused with design and logo branding ...
>Schick® Intuition® joins LPGA sponsorship family
BunkerShot.com, TX - Mar 16, 2005
... the Schick Intuition logo during the 2005 season and making appearances on behalf of the brand, including frequent visits to the Schick Intuition tent for ...
>IBM Should 'Think' Before Allowing Two Masters for Its Brand
TechNewsWorld, CA - Mar 16, 2005
... confusion, corporations often practice this "everything under one master tent" dilemma. ... defined science and should not be confused with design and logo branding ...